The IG algorithm factors in who and what you engage with. “Poster” is who posted the content! Ever notice that when you like someone’s post, you see more of them? In addition, Instagram is less likely to show users content posted three months ago and more likely to show users content posted three hours ago. With features like Instagram Reels, Guides and Instagram Lives, the IG algorithm uses post types to decide who should see this content. I’m not pullin’ these outta my These four ranking factors were confirmed by Instagram.Īnyhow, let’s explain these a bit more! The Contentįirst, “content” refers to when a post is live and what kind of post it is. Tools You’d Like: The Ultimate Influencer Starter Pack How Instagram Ranks Contentįour primary ranking factors go into determining what content appears on our newsfeed: So let’s talk about the ranking factors below! *And it’s something you can easily talk about in your influencer media kit. And when you create content your followers love, that helps improve your relationship with your audience- paid Instagram sponsors love that! Knowing how Insta ranks content can help you create photos, videos, etc., that your ideal followers will love, all while nudging the algorithm to show it off. We know this! And the more ya know about the algo, the more you grow!įrom my experience, while there are multiple algorithms, the same basic principles can be applied to your overall content strategy.Īll you have to understand is how Instagram ranks content. The Instagram algorithm works by noting what content you enjoy and aims to show you similar content pieces. How the Instagram Algorithm Works in 2022
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